Our products/ chapter · Products

Our own, from idea to code.

They all start the same way: a problem that keeps coming back, an idea, and the urge to build it rather than talk about it. We draw them, we write them, and we take them to the people who use them.

/ Why it matters to you

Our products.

Payments, shipping, catalogues that change every day: problems we have already solved by inventing our own way through them. The ideas that come out of there are the ones we bring to your project.

/ Working with founders

Step by step. No workshops.

How we get inside an idea that doesn't exist yet.

1

We take the idea apart

We look for the reasons it might not work. If we find them, we say so.

2

We decide what's in

The first version does one thing, done well. Time and cost written down before we start.

3

We build it

We put it in real customers' hands. Then we stay: that's where you learn the most.

/ What we DON'T do

We tell you before anyone signs.

/01

Crypto and pyramid schemes

No coins worth something only while somebody keeps buying. We already have a coffee machine.

/02

‘We'll have it done right away'

If you need it right away, we tell you what fits in. Less than you hope.

/03

AI because it sounds good

If what you need is a checkout, we build you a checkout.

/04

Ghosting

We always reply. Even to say no, even when the project isn't happening.

/05

Endless slide decks

Better a few screens you can try. Slides get redone, the product stays.

/06

Subscriptions that keep you hooked

The software is yours. If one day you take it elsewhere, we'll brief whoever picks it up.

We are here after the handover too

Tell us what's on your mind.

First call free. You leave knowing what's worth doing, and what isn't.