01
The site has to be readable
Plenty of sites are blank pages to an AI. Quick to check, then we fix it.
● Getting found by AI/ chapter · GEO
When an AI writes the answer.
More and more customers read one answer, written by ChatGPT or by Google. If you're not in it, to them you don't exist.
Let's see what the AI says about you First call free. The first check happens right there.
/ What it is
SEO: in a list. GEO: in the answer.
In a list you compete for position; in an answer there's one spot, or nearly. It changes how the site is written and what you go and check.
/ Try it
The first check we run.
It is also the one that surprises people most.
The whole page: text, images, buttons.Barely the title. The browser builds the rest, and the AI never opens one.
/ What we do
Let's see what the AI says about you.
02
Pages that can be quoted
A clear question and a complete answer, one that makes sense read on its own.
03
We tell the machine who you are
What you sell, where you are, how you work: written so it needn't guess.
04
Facts, no adjectives
Timings, terms, what's included and what isn't. Nobody quotes 'industry leader'.
05
Beyond your own site too
Answers draw on listings, profiles and reviews. We look at those as well.
06
We check that it works
We ask the AI your customers' questions and see whether your name comes up.
/ Straight talk
What we cannot promise.
Nobody can guarantee ChatGPT will name you, any more than they can guarantee first place on Google. Anyone promising it is selling smoke.
What we can do is make you readable and quotable, then come back and check what happens.
And it doesn't replace Google: the same people still search there. They go together.
/ Frequently asked questions
The questions people ask.
What is GEO, Generative Engine Optimization?
It is the work of getting named when an AI writes the answer instead of a list of links. It means a site the AI can read, content written so it can be quoted, and a check on whether and how your name comes up in answers.
What is the difference between SEO and GEO?
SEO puts you in a list of links and makes you compete for position. GEO puts you inside the answer, where there is one place, or nearly. They do not exclude each other: a fast, well-structured site serves both, but what you measure and what you write change.
Can ChatGPT and Perplexity see my site?
That is quick to check. The most common case is a site that looks perfect in a browser but arrives nearly empty at the AI: that happens with sites built as applications. After that, it comes down to pages saying something precise and to the site stating plainly who you are and what you do.
Can you guarantee ChatGPT will cite me?
No, and be wary of anyone who guarantees it: generated answers keep changing and nobody controls those models. What can be done is making the site readable, writing content that earns a citation, and coming back to measure whether the mentions move.
▸ We are here after the handover too
Tell us what's on your mind.
First call free. You leave knowing what's worth doing, and what isn't.